USF Student Survey Results About the H1N1 Vaccine

My PR Research class conducted a survey on USF college students to learn about their thoughts on the H1N1 flu and the vaccine. More specifically, we conducted the survey to see how the use of short videos about the benefits of getting the vaccine increased the likelihood of students to get the shot.

The results of the survey can be viewed here: H1N1 Vaccine Survey and the video that went along with my group’s portion of the survey can be viewed on here on YouTube.

PR Practitioner Social Media Interview

Social media has expanded the reaches of many public relations firms and companies. The target audiences, campaigns and even the future are just a few of the areas that PR experts have seen already being affected by social media. The project that follows includes interviews with three public relations practitioners in the Tampa Bay area and their thoughts on social media and its effects on PR. Social Media has and will continue to change our world.

Social Media Interview Project

*The soundbytes of our interviews can be found on the left sidebar.*

Presentation from Christopher Barger: Director, Global Social Media of General Motors

Today instead of going to my normal Public Relations Research class we were told to go to a presentation being given by Christoper Barger the Director of Global Social Media for GM.

Barger broke down what GM has been doing in the realm of social media (and more) for the past four years since social media had begun surfacing. He spoke about how it isn’t enough to just become part of the social media fad, but you have to be active and respond to consumer’s questions and opinions. It’s not enough to just create viral videos that consumers don’t want to watch and hope that they get the number of hits that you’re looking for.

There was a specific PowerPoint slide that Barger had made pointing out the shift in the social media paradigm. The gist of the slide was to show how the control has shifted from the corporation itself to the consumers. He repeatedly remarked how this new shift has corporations scared and uneasy.

The most memorable part of the presentation was the brief but productive Q&A session after the PowerPoint. Barger proceeded to ask the room full of mass communication students what GM could do to market better to people of our generation.

Barger opened my eyes to the way that social media should be approached in order to be effective. GM has had a rough couple of years but with the help of Barger and his team the company has really started to make a turn for the better an hopefully it’ll find its feet again soon.

myTouch Media Monitoring

T-Mobile just introduced their newest Google phone, the myTouch, on August 5. The new phone has been met with positive reviews and a plethora of resources for potential phone buyers or people who already have the phone and are looking for more in-depth information. You can see the report here at My Touch Research Report and view the data table here at MyTouch Data Table.